We are fixers, creative thinkers, disruptors, and political animals.
Chaos Consulting helps companies solve business problems that have a meaningful communications, perception, reputation, stakeholder, political, regulatory, or influence dimension. We work across eight practice areas, and we decide strategy after we understand the problem, objective once we understand your goals, and tactics after we talk about budget.
Practice 1 of 8
Companies often know what they do. Far fewer can explain why it matters, to whom, and why anyone should care now. We help organizations clarify the story at the center of the business and connect it to the audiences that matter.
Capabilities include:
The objective is greater clarity around what the company needs to be understood for.
Practice 2 of 8
A company's reputation is shaped continuously by search, social media, creators, customers, employees, executives, online communities, regulators, competitors, reviews, AI systems, and cultural moments. Our narrative intelligence work helps companies understand that environment before deciding how to act.
Capabilities include:
We help leadership distinguish signal from noise, a bad day from a real reputation problem, and what requires intervention from what does not.
Practice 3 of 8
Executives are increasingly part of the public identity of the companies they lead. Every interview, LinkedIn post, earnings call, employee meeting, congressional hearing, conference stage, and offhand comment can affect the business. We help leaders become more deliberate about the role they play.
Capabilities include:
The objective is leadership that communicates with clarity, credibility, and purpose. Turning every CEO into an influencer is not the goal.
Practice 4 of 8
A crisis is rarely solved by writing a better statement. Leadership needs to understand what actually happened, who cares, what is true, what is spreading, what could happen next, what should change operationally, and what should be communicated, and when. We advise companies before, during, and after high-pressure situations.
Capabilities include:
We are equally interested in helping companies avoid unnecessary crises. Good issues management happens upstream.
Practice 5 of 8
When a business issue becomes a public issue, communications and public affairs can no longer operate independently. Companies may need to communicate simultaneously with policymakers, regulators, local communities, customers, employees, trade associations, activists, media, investors, and industry partners. We help clients understand those audiences and build strategies that connect policy objectives with the broader public narrative.
Capabilities include:
We do not tell companies what political positions to hold. We help them understand how business decisions, public policy, stakeholder expectations, and public perception interact.
Practice 6 of 8
Media relations is one tool. We use earned media when it can help accomplish a broader business objective, and we care less about the number of clips than whether the right story reaches the right people.
Capabilities include:
Practice 7 of 8
The people influencing an outcome are not always the people listed on an organizational chart. Online communities, creators, employees, niche experts, industry voices, customers, and seemingly small networks can have outsized influence over how ideas move. We help clients understand those networks and determine where engagement can make a meaningful difference.
Capabilities include:
The goal is reaching the people capable of affecting the outcome. Maximum reach is a different goal.
Practice 8 of 8
Many companies do not have a communications problem. They have a communications infrastructure problem. Nobody owns the narrative, leadership does not agree on messaging, content is created reactively, and monitoring generates information but no decisions. We help companies build the systems required to communicate consistently as they grow.
Capabilities include:
Sometimes the best engagement ends with the client needing us less because their internal operation has become stronger. That is a success.
Strategic specialties
Certain problems sit at the intersection of multiple capabilities. These are the situations where Chaos Consulting is particularly strong.
Helping unfamiliar companies, technologies, products, or ideas become understandable and credible.
Building the narrative, stakeholder strategy, and communications infrastructure required to enter a new geography, customer segment, or market.
Helping the public understanding of a company catch up with what the business has become.
Identifying how advertising, campaigns, executive communications, partnerships, creators, or cultural decisions could be interpreted once they leave the room in which they were created.
Helping companies communicate complex business and policy questions to policymakers, stakeholders, media, and the public.
Understanding what people actually find when they encounter the company through Google, social platforms, Reddit, creators, reviews, and AI systems, and what that means for the business.
Building, protecting, and evolving the public profile of founders, CEOs, and senior leaders whose individual reputation increasingly affects enterprise reputation.
That is normal. Most clients arrive with a symptom and a guess. Tell us what is getting in the way and we will tell you what we think the actual problem is, even if the answer is not us.
