The strategic problem-solving arm of House of Chaos.
Chaos Consulting works with companies facing consequential business problems that have a communications, perception, reputation, stakeholder, political, regulatory, cultural, or influence dimension. We are most valuable when the problem is complicated, the stakes are meaningful, multiple audiences matter, and the obvious communications playbook is not enough.
Founder
Founder, Chaos Consulting and House of Chaos
Adrianna is the founder and CEO of House of Chaos and leads Chaos Consulting, its strategic advisory and communications firm. For nearly a decade, she has worked at the intersection of business strategy, communications, influence, and risk, helping leaders navigate the moments when what a company believes about itself and what the outside world believes about it begin to diverge.
She began her career in national politics, serving as the youngest digital director at a national political committee, before moving into crisis and reputation management at a boutique firm in Washington, D.C. There, she advised clients ranging from nonprofit organizations and trade associations to Fortune 100 companies through lawsuits, regulatory fights, reputational crises, activist pressure, and complex public affairs challenges.
That experience shaped the way Adrianna approaches problems today. Start with what is getting in the way. Understand the people who can affect the outcome. Figure out what they care about, what they believe, and what is shaping their perception. Then build the most compelling strategy through it.
Through Chaos Consulting, Adrianna advises founders, executives, investors, and organizations on corporate positioning, reputation and crisis management, executive communications, public affairs, media strategy, digital influence, audience intelligence, and the communications infrastructure companies need as they grow. She is particularly interested in the moments where business strategy and public perception collide. Moments when a regulatory fight, cultural shift, search result, news story, executive comment, online community, or emerging narrative can suddenly change the environment around a company.
Adrianna founded House of Chaos around a simple belief: we were created to create. To tell stories. To connect. You cannot create something compelling for people you do not understand. Her work is grounded in understanding people first, questioning conventional answers, and finding the unexpected way through complicated problems.
The position we hold
Compared with a large advisory firm, we are faster, closer to the client, more creative, less bureaucratic, and more willing to build. Compared with a commodity agency, we are more strategic, more senior, more business-minded, more cross-disciplinary, and less dependent on selling deliverable volume.
Chaos Consulting was never designed to be a high-volume PR agency. We take on a limited number of clients so that the people who sell the work are the people who do it.
Senior-level enough for consequential problems.
Small enough to actually care.
Creative enough to find an unconventional answer.
Strategic enough to know when not to.
Why Chaos Consulting
That's our lane. Tell us what is getting in the way, and we'll chart a path through.
