About — Chaos Consulting | Founded by Adrianna Moore
About Us

We built the
agency we
couldn't find.

The entertainment industry needed an agency that understood content strategy, spoke the language of distribution at scale, and was built by someone who actually gives a sh*t about creativity.

We looked for it. It didn't exist — at least not in the form it needed to. The legacy PR firms moved too slowly and didn't understand creators. The social media agencies ran playbooks built for consumer brands, not studios and talent. The influencer shops were transactional and metrics-obsessed in the wrong ways.

So we built what the industry was missing: a full-stack content strategy and brand agency staffed by working creatives, built specifically for the entertainment and creator space, with a methodology grounded in data and a point of view that doesn't waver.

Built by someone
who's been in
the room.

"I spent years running digital strategy for some of the most impactful campaigns in the country — Fortune 100 companies, political campaigns, tech startups. At every stop, I saw the same gap: exceptional work being done by people who had no idea how to build the audience it deserved."

Adrianna Moore built her career at the intersection of communications, digital strategy, and creativity. She ran campaigns that moved markets and shaped narratives at the highest levels. She learned what actually works when the stakes are real and the margins for error are narrow.

She also spent years watching talented people in the creative and entertainment space get outpaced by competitors with inferior talent but superior strategy. The problem wasn't whether they deserved to be in the room. It was infrastructure — specifically, the absence of a strategic content and brand operation built around their actual goals.

Chaos Consulting is the answer to that gap. Built on the conviction that perception drives enterprise value, that audience is the only asset that compounds, and that the creative economy rewards the people who take it seriously enough to build the right system around their work.

Adrianna operates between Austin, New York City, and wherever the work takes her next. She advises clients personally on strategy and shows up at every major engagement — not just the kickoff.

AM
Adrianna Moore — Founder
Adrianna Moore
Founder & Head of Strategy
Digital strategist with experience running campaigns for Fortune 100 companies, national advocacy organizations, and high-growth startups
Deep background in content strategy, distribution at scale, and creative that converts
Has scaled advertising campaigns generating millions in revenue and led go-to-market strategies for emerging brands across industries
Founder of House of Chaos — a holding ecosystem spanning consulting, technology, media, and productions
Operates between Austin and New York City. Regularly at Davos, SXSW, and wherever the intersection of capital, culture, and technology gets interesting
Digital Strategy Public Relations Paid Media Brand Development Content Strategy Storytelling

A different kind
of agency.
By design.

Chaos Consulting isn't a rebranded social media management shop. It's a full-stack content strategy and brand agency built specifically for the entertainment and creator economy — with a methodology, a team model, and a point of view that doesn't exist anywhere else in the market.

01
We're entertainment-native

We didn't adapt a B2B SaaS playbook to work for studios and creators. We built our entire approach around the entertainment and creator space — which means our team understands the industry, the culture, the platforms, and the business model before the first strategy call.

02
Working creatives. Not coordinators.

Every account at Chaos Consulting is staffed by working creatives — writers, filmmakers, storytellers, and strategists who are actively building their own audiences while helping you build yours. The insight that comes from creating in public is not something you can fake or replicate with a coordinator reading a brief.

03
Full-system thinking

Most agencies operate in one channel. We think about the full system — every platform, every format, every touchpoint — and how they compound together into something bigger than any single piece of content. That's what makes the work defensible over time.

Part of a larger ecosystem.
Consulting
Chaos Consulting

Content strategy, brand development, and full-service marketing for entertainment companies and creators.

Technology
Chaos Technologies

Talent-matching platforms, casting infrastructure, and production technology for the creative economy.

Media
Chaos Media

Talent representation, publishing, channels, and creator partnerships across platforms.

Productions
Chaos Productions

Original content — TV series, films, documentaries, and podcasts produced under the House of Chaos umbrella.

Your account is run
by people who create.

The Chaos model was built around a simple insight: the people who do the best work for creators and entertainment companies are other creatives — people who are actively building their own audiences, living inside the same culture, and thinking about these problems from the inside.

How most agencies staff accounts

Account managers who manage

The typical agency model: a senior strategist sells the account, an account manager runs the relationship, and a team of junior coordinators executes the work. Nobody on the day-to-day team has ever built an audience from scratch or worked inside the entertainment industry.

The result is content that's technically competent, chronically generic, and indistinguishable from every other brand on the same feed.

How Chaos Consulting staffs accounts

Creatives who build

We employ working creatives — writers, filmmakers, strategists, and storytellers who are building their own platforms, publishing their own work, and operating inside the same ecosystems as your audience. They bring the real-world insight that coordinators reading briefs simply cannot replicate.

  • Dedicated creative team on every account — no rotating cast of juniors
  • Industry-native team members who understand your space before the first brief
  • Active creators who are learning what works in real-time, not from case studies
  • Direct access to strategic decision-makers throughout the engagement
✍️
Writers & Editors

Active journalists, essayists, and content creators with real audiences and a command of platform-native voice.

🎬
Filmmakers & Editors

Working directors, DPs, and editors who bring production instinct to shortform and longform video content.

🎙️
Podcast Producers

Audio producers and hosts who understand narrative, audience building, and what makes people subscribe.

📊
Strategists & Analysts

Data-fluent strategists who connect creative output to business outcomes and keep the whole system honest.

The convictions
that shape everything.

These aren't poster values. They're the operating principles that shape who we hire, what clients we take on, what we build, and how we show up — especially when things get hard.

Honesty over comfort

We tell clients what they need to hear, not what they want to hear. A strategy that doesn't work doesn't get defended just because we built it. We'd rather have the hard conversation than deliver a polished report that obscures the truth.

Results over optics

We don't optimize for looking busy or generating impressive-sounding metrics. We optimize for business outcomes. Every decision gets evaluated against one question: does this actually move the needle?

Human creativity is irreplaceable

In an AI-saturated content landscape, the differentiator is human specificity — a real point of view, a real voice, a real person who actually cares about the subject. We protect that obsessively in everything we produce.

Creatives deserve infrastructure

The talent was always there. What was missing was the business infrastructure to support it — strategy, systems, and the right team to execute. We exist to build that infrastructure for people who are too busy creating to build it themselves.

Long-term over short-term

We turn down clients who are looking for a quick win. We take on clients who are building something real. That orientation shapes every engagement, every strategy, and every recommendation we make.

Skin in the game

When we help creators and founders build something genuinely new — a brand, a product line, a platform — we take an equity stake. Our incentives are aligned with yours. We win when you win, and we have no interest in any other arrangement.

If this is the agency
you've been looking for,
let's talk.

We take on a limited number of clients at a time. Tell us about what you're building and we'll tell you quickly whether we're the right fit.

6-month minimum · Limited availability · chaosconsulting.co