The ones we hear most before a first conversation.
Direct answers about who Chaos Consulting works with, how engagements run, what we do not do, and how to start. If your question is not here, ask it on the contact page.
Chaos Consulting helps companies solve business problems that have a communications, perception, reputation, stakeholder, political, regulatory, or influence dimension. We diagnose what is getting in the way, understand the people who matter to the outcome, and build the strategy and storytelling required to move the business forward. Then we help execute it.
A PR agency is built to produce PR. We are built to identify the actual problem first. Sometimes the answer is media. Often it is positioning, executive strategy, stakeholder work, research, or a change inside the business. We also connect problems other firms separate: the same issue can involve customers, regulators, employees, journalists, investors, creators, and search or AI results at once, and we treat it as one problem.
Growth-stage and middle-market companies, established founder-led businesses, private-equity-backed portfolio companies, later-stage venture-backed companies, and divisions of larger organizations facing a discrete strategic challenge. Most are at an inflection point: expansion, a new category, new leadership, a transaction, regulatory scrutiny, controversy, or a reputation that no longer matches what the business has become. Our primary focus is the United States and companies whose U.S. audiences affect growth.
We structure engagements around the problem. Strategic projects have a defined objective, scope, and timeline. Ongoing advisory and execution suits companies that need sustained senior counsel across several workstreams. Fractional leadership provides a senior communications executive without building a full internal function. Special situations, such as a crisis, litigation, or unexpected political exposure, are designed around the moment.
Scope and economics follow the diagnosis, so we share them after we understand the situation, usually within the first conversation or two. Engagements range from focused projects to multi-month advisory retainers. We work with companies that have a real problem, meaningful stakes, and the capacity to act on senior counsel.
Senior people. Our model is never sell with the partners and deliver with the juniors. Access to experienced thinking is part of the product, which also means we take on a limited number of clients at a time.
Access to leadership, honesty about what is actually happening, and someone who owns the decision. Strategic engagements deteriorate into tactical execution when we cannot reach the people setting direction. We also need a willingness to hear that the original diagnosis might be wrong.
We will tell you. If the fundamental problem is the product, the operation, or a decision leadership has not made, communications can help explain the fix, and it cannot substitute for one. Our willingness to say so is part of why clients trust us when we do recommend communications.
Yes, before, during, and after. Rapid-response counsel when something is already moving, and preparedness, scenario planning, simulations, and escalation systems so fewer situations become crises in the first place. If you are unsure whether what you are facing is a crisis, that question alone is a good reason to call.
House of Chaos is the parent company. Chaos Consulting is its strategic problem-solving arm, alongside Chaos Technologies (data, intelligence, and audience tools), Chaos Productions (creative development and production), and Chaos Media (media properties and distribution). Clients engage Consulting directly and can draw on the other companies when a problem calls for it.
Use the contact page or email contact@chaosconsulting.co. Describe what is happening and what the business is trying to accomplish. You do not need to know whether it is a communications problem. We read every note personally and reply within two business days.
Ask it. The first conversation costs nothing and usually clarifies whether we are the right firm, whether someone else is, or whether the problem is different from the one you came in with.
