Pattern recognition, interpretation, and problem solving. Judgment on the record.
Our writing is for people who have business problems, not for communications professionals looking for communications advice. It sits where business meets reputation, culture, technology, leadership, politics, creative work, and the internet. The aim is for an executive to think: I have never thought about that problem that way. And then: I think we have that problem.
Where to read
Adrianna Moore writes and speaks regularly on how companies come to be understood. The most current work lives on these channels.
Short-form commentary on business, reputation, politics, and the internet. The fastest way to see how we think.
[PLACEHOLDER: LinkedIn URL]Longer analysis on how attention, creators, platforms, and narrative shape business outcomes.
[PLACEHOLDER: newsletter URL]Conference appearances, podcast conversations, and commentary in business and policy media.
[PLACEHOLDER: press or speaking page, or remove this card]What we write about
How does the outside world come to understand a company, and what does that understanding cost or earn the business?
How perception affects enterprise value, growth, recruiting, sales, partnerships, and investment.
What changes when an obscure issue suddenly enters mainstream attention.
How AI, search, social platforms, creators, and digital networks are changing how companies are understood.
How CEO behavior shapes the company, for better and for worse.
What happens when a company unexpectedly becomes part of a political or regulatory debate.
When marketing creates risk outside the marketing department.
How a TikTok, Reddit thread, Google review pattern, creator, meme, or online community can alter the trajectory of a company.
Reading about the problem is the first step. Solving it is the second. Tell us what is getting in the way.
